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FOR IMMEDIATE
RELEASE
PMRA Pro Modifieds back at
Sanair in 2008
Eaton Corporation’s
Electrical Business (Canadian Operations) to sponsor Eaton PMRA Challenge at
Quebec facility
 BURLINGTON, ONTARIO (April 24,
2008) – As part of its commitment to customer loyalty and appreciation
along with presenting the best in Pro Modified drag racing, the Canadian
electrical group of Eaton Corporation will once again be host for the Eaton
Presents the Third Annual PMRA Challenge at the Sanair drag strip.
Situated just outside of St-Pie, Quebec, the Sanair track
is just south of Montreal. This year’s race will be the fifth on the 2008 Pro
Modified Racing Association Tour.
“Hosting this event in previous years has been a terrific
way for us to reward those who remain loyal to the Cutler-Hammer® and Powerware®
brands of Eaton products,” said Paul Tlustos, Marketing Communications Manager,
Eaton (Canada). “The PMRA teams offer an outstanding day of racing for our
guests, and everyone was thrilled to watch these 200-mph plus doorslammers put
on a terrific show.”
 Tlustos added about 600 invited Eaton customers, distributors,
and employees will be on hand to witness the racing at the fabled Sanair
facility. Eaton is the global leader in electrical control, power distribution,
industrial automation products, power quality products and
services.
“Since the PMRA teams have raced at Sanair, our fans have
enjoyed the event and it has been a terrific success”, said Sanair Track Owner
and General Manager Jacques Guertin. “The return of the PMRA will be one of the
highlights of racing at Sanair.”
Guertin also mentioned he is very pleased to see the
return of Eaton for the event. “We’re pleased Eaton is returning to Sanair,” he
said. “They help put on a very professional show, and make the event first
rate.”
Tlustos believes the race provides insight for its guests
regarding Eaton’s involvement in motorsport.
“Quebec is an extremely important part of Eaton’s
marketing efforts and this is a terrific way for us to reward customers loyal to
the Cutler-Hammer® and Powerware® brands,” he said. “It is also an extremely
exciting way to introduce those not familiar with Eaton products to our
business. Eaton is pleased to continue its support of the PMRA and bring the
excitement of Pro Modified racing to the terrific drag racing fans in
Quebec.”
The Third Annual Eaton PMRA Challenge is scheduled to take
place Saturday, August 16.
PMRA tour stops in 2008 include two dates at Toronto
Motorsports Park in Cayuga, Ontario, New York International Raceway Park and
Dunn Tire Raceway Park in New York, Sanair in Quebec, and the Southwestern
Ontario track of Grand Bend Motorplex.
Eaton's Electrical Business (Canadian
Operations)
Eaton's electrical business is a global
leader in electrical control, power distribution, and industrial automation
products and services. Through advanced product development, world-class
manufacturing methods and global engineering services and support, Eaton's
electrical business provides customer driven solutions under brand names such as
Cutler-Hammer®, Powerware®, Durant®, Heinemann®, Holec® and MEM®, which globally
serve the changing needs of the industrial, utility, light commercial,
residential, and OEM markets. For more information, visit www.eatoncanada.ca
Eaton Corporation is a diversified
industrial manufacturer with 2007 sales of $13.0 billion. Eaton is a global
leader in electrical systems and components for power quality, distribution and
control; hydraulics components, systems and services for industrial and mobile
equipment; hydraulics, fuel and pneumatic systems for commercial and military
aircraft; intelligent truck drivetrain systems for safety and fuel economy; and
automotive engine air management systems, powertrain solutions and specialty
controls for performance, fuel economy and safety. Eaton has 79,000 employees
and sells products to customers in more than 150 countries. For more
information, visit www.eaton.com
About the Pro Modified Racing Association
(PMRA):
The Pro Modified Racing Association,
www.ProModifiedRacing.com, was
organized late in 2004, started racing operations in 2005, and is entering its
fourth year of operation. The PMRA is a self-governing organization with input
from its teams, and adheres to the technical and safety rules as outlined by the
International Hot Rod Association (IHRA) and the National Hot Rod Association
(NHRA). The series has event venues in Ontario, Quebec, and New York
State.
Cars in the PMRA capture the true spirit of hot rodding,
and the class is one of drag racing’s most exciting and colorful classes,
offering a diverse group of race cars with different types of 2,500-horsepower
supercharged, nitrous powered and turbocharged engines.
No Pro Modified team has dominated in the history of PMRA
events. In 2005, 2006, and 2007, each event was topped off with a different
winner, and 2006 Grand Bend Motorplex winner Joe Boniferro became the first
repeat winner in series history, winning the 2007 Grand Bend race.
Combining classic body styles and modern equipment,
constructors are permitted, within established rules and parameters, to modify
and enhance the cars in both appearance and performance. The cars are fuelled by
gasoline or methanol, propelling them down the quarter-mile in low six-second
times at over 200 miles per hour. The PMRA provides drag race fans the
opportunity to see, hear, and experience the popular Pro Modifieds, known as
"the world's fastest door slammers".
Photo Credit: Marvin Smith
For more information,
please contact:
Bruce F. Mehlenbacher
Director of Operations
Telephone: (905) 772-1800 Ext.
#22
Cellular: (905) 517-5345
Tim Miller
Media Director
Telephone: (905) 870-1456
1209 Kohler Road, Cayuga, ON Canada
N0A 1E0
Telephone: (905) 772-1800 Extension
#22, Fax: (905) 772-1799
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